So you’ve scanned at the Checkout, but what now? While most convenience stores have moved on to scanning products at the counter, many struggle to leverage that information to provide data about their c-stores. Here’s the reality. If you’re not leveraging scan data to make better choices in your c-store, you’re probably wasting money and losing territory to the competition. That is not at all what is desired. There appears to be a disconnect between recognising what to stock in your shop and understanding what customers want you to stock. And you’ve already begun the difficult task of scanning. Whether you choose to reward your customers’ loyalty or acquire a sales report for a certain product, such as a scan data report for Altria, it’s time to step towards learning and proactively reviewing the data you gather through scans.
Scan data definition
Scan data is any data received when scanning things at your c-store. Stores Rather than disregarding information associated with each item, data may be measured and gathered into reports to notify your store, business, and third-party suppliers about purchases. This is critical. Every convenience retailer’s goal is to understand what their customers want and to be able to deliver it at their location. Instead of disregarding the treasure trove at your disposal, you can use the data to bring people into your convenience store and enjoy the monetary advantages.
The advantages of understanding what your customers want
Power comes from knowledge. Make adjustments to your business using the scan data from the store. Using scan data to optimise buying and delivery, store-branding, inventory, merchandising, and promotions enables you to educate your overall financial decisions better. Analytics and insights derived from scan data can benefit your organisation. Your scans can reveal consumer purchasing activity, allowing you to identify and comprehend purchasing trends. So why is this significant? You spot the trend early on and may “lean in” to make the purchase decisions required to keep your convenience store stocked. You also have the facts to back up your promotion selections, allowing you to tailor them to the tale the scan data informs you at your specific site. The result? Your advertisements are well-informed and well-targeted.
Making money from tobacco scan data
Tobacco companies, in particular, want to scan data to understand their clients truly. Tobacco Scan Data is a reward program made available by major tobacco corporations like Altria. Merchants benefit financially from sharing purchase data collected on all tobacco items under these initiatives. The scan data shows purchase history to Altria, and the merchants are automatically reimbursed. You can make rebates by selling your store’s data. For example, a regular customer arrives about midday and purchases a diet Coke, packed snacks, and a pack of smokes. Each product is scanned at the POS and data is collected. The customer’s transaction is added to a record of all other tobacco purchases for an allocated period based on the data associated with the cigarettes. The report is then shared with Altria, and you are issued a rebate in return for the data. It’s as simple as that.
Remember, don’t dwell on the past.
True, scan data was previously primarily employed in major retail chain outlets. However, inconvenient retail nowadays, scan data is critical to your success. Scan data benefits businesses of all sizes, from small shops and restaurants to big-box retailers.
Scan data allows easy integration to advertise tobacco and generate more cash without a second thought. Scan data report for Altria, e.g., enable convenience shop owners to benefit from better-established statistics and tobacco kickbacks while spending less time on training and integration. The final line is that scanning data can result in higher revenue for your company when scan data is used correctly, whether through in-store optimisation or vendor rebates. It ensures value for your organisation.
