In the good old days, we used to make use of either Yellow pages or a telephone directory, if we wanted to find any local company or a service provider. These days nobody uses them as we are living in an internet era.
Google search has become the most effective and smart way to find any business and services. However, the search algorithm of Google is quite complicated. Therefore, these days many companies even hire professional SEO services just to ensure that their website will appear in the search results.
You will need a certain strategy to make sure about your online presence, if you are interested to grow your business and your customers make regular inquiries to get quote from you.
One of the ways to promote your business effectively will be to enlist your business details in certain appropriate categories in a few well-known online business directories. However, you must know the right online business directory, if want to be successful in your endeavor.
How to find the right online directory for listing your business
These days you can find many different types of online business directories however, all may not be equally effective for your kind of business.
The following are a few points that you must consider while choosing your directory.
1. Relevance
If you want to reach your target audience then you must choose an online directory that is quite relevant to your kind of business.
For instance, if you are dealing with any mechanical hardware products, then you should not choose a business directory that lists mostly chemical hardware and vice versa. You can never reach your target audience in this way.
2. Domain authority
While comparing different online directories, you must also check their domain authority. It will always be more helpful for you to obtain an inbound link from any site that has high domain authority.
Make sure whether you are listing the details about your business on a certain trusted and well-established directory. There are various tools available for checking the domain authority like:
- Ahrefs
- Alexa
- Moz.
3. Right features
Quite a few online directories will be much more detailed than others. For example, few directories may want only a few simple details like:
- Name
- Phone number
- Business address
- Web URL
There are a few other directories that will offer you to upload your company photos, videos, reviews, and ratings.
By listing on a directory having added features will encourage your clients to offer their feedback too that helps boost your SEO.
Stay consistent
Whichever online directory you may choose, one of the keys to success will be to stay consistent by providing your latest information and updates.
In case you have chosen multiple directories then make sure that all your information must be detailed and consistent across all the listings.
Final word
In addition to listing your business in any well-known business directory, it is also essential that you may post your business-related blogs and articles on a site like busyfox.com.au from time to time so that you can receive quality links.
