On the evening of June 26th, the first China Chongqing Science and Technology Film Week opened at the Yongchuan International Convention and Exhibition Center. With the theme of “Science and Film Coexist, Illuminating the Future”, this film week is jointly hosted by the China Film Association, the Publicity Department of the Chongqing Municipal Committee, the Chongqing Municipal Film Bureau, the Chongqing Municipal Science and Technology Bureau, the Chongqing Municipal Radio and Television Bureau, and the Yongchuan District Committee and District Government.
At the opening ceremony, the “Western Film Technology Innovation Center”, jointly built by Yongchuan District and the China Film Science and Technology Research Institute, was officially unveiled. The two sides will jointly carry out independent innovation research, standard formulation, achievement transformation and application promotion of key film technologies, and are committed to promoting the quality and upgrading development of the film and television industry in Yongchuan. At the same time, the China Film Science and Technology Research Institute will also provide technical testing and certification services for the entire chain of the film industry through the innovation center.
At the opening ceremony, Yongchuan District and the China Film Science and Technology Research Institute jointly released the first domestic science and technology film and television digital technology and service platform – the “Science and Technology Film and Television Digital Asset Platform”. The construction of this platform will use cutting-edge technologies such as cloud computing, computer vision (CV), computer graphics (CG), and artificial intelligence (AI) to efficiently manage the entire process of collection, storage, editing, distribution, and trading of film digital assets, and use “digital watermarking” technology and “blockchain” technology to achieve distributed traceability, providing a safe and controllable digital asset sharing and trading service for the industry.
At the opening ceremony, Yongchuan signed agreements with a group of leading film and television enterprises, science and technology film and television ecological enterprises, and film and television crews. Leading film and television enterprises include Huaxia Film, Youku, iQiyi, Migu, and Huawei Cloud, etc., which will help Yongchuan build a western science and technology film and television city and gather ecological enterprises in the science and technology film and television industry; a group of science and technology film and television ecological enterprises such as Tian Gong Yi Cai, Hong Zhou Culture, and Tian Tu Wan Jing signed contracts to settle in Yongchuan, and will accelerate the layout of the industrial chain and innovation chain from the links of film and television technology research and development, standards, production, and application, and continuously promote the industrialization process of Chongqing’s film and television industry. In addition, more than 10 high-quality projects such as “The Great Road”, “Jaws of Escape”, “The Great Transfer”, “Who Moved My Privacy”, “Strange Tales of the Five-Lives River”, “Fire Investigation”, “Memory Trace”, “Notes on the Lost”, “The Proof of the Lingering Sound”, and “Life is Beautiful” signed contracts to be shot in Yongchuan.
At the opening ceremony, the first Film Golden Digital Honor was announced, and 23 enterprises or projects including Huawei Cloud MetaStudio and the virtual shooting project of the movie “Born to fly” won the honors of outstanding independent R & D technology, technological innovation application, and outstanding visual effects of the year. The recommendation of the Golden Digital Honor aims to promote the close combination of advanced film technology and artificial intelligence technology, actively discover and promote strategic emerging technologies in the industry, strengthen the integration and improvement of film technology in the field of audio-visual images, accelerate the cultivation and development of new-quality productive forces, promote the high-quality development of Chinese films, and contribute to the construction of a strong film country.
The delegation of the Siena International Film Festival in Italy participated in the opening ceremony and signed an agreement with Yongchuan District to become sister festivals with the China Chongqing Science and Technology Film Week. The Siena International Film Festival has been held for 27 sessions so far, focusing on independent films and occupying a leading position in the cultural aspect among international film festivals. The two sides joining hands as sister film festivals will build a bridge for filmmakers in the two places, promote technical exchanges, inspire creative sparks, and bring more excellent works to the world stage.
In addition, from June 25th to 30th, this film week will also hold various theme activities such as a film and television science and technology innovation exhibition, high-quality theme salons, the national college students’ 48-hour virtual production competition finals, master lectures, a youth filmmaker support program, a film project investment and financing symposium, and science and technology film screenings.
It is understood that Yongchuan District, Chongqing is fully building a western science and technology film and television city, completing and efficiently operating the Yongchuan Science and Technology Film Studio, which has 5 studios with a studio shooting area of 30,000 square meters, including a 3,000-square-meter LED technology studio, and is equipped with a production environment for virtual production, motion capture, panoramic sound, digital assets, visual effects, rendering, etc.; a 200 million yuan film and television fund has been set up, 17 film and television policies have been issued, forming a policy package of “investment + subsidy” integration; cultivating new-quality productive forces in science and technology film and television, building a virtual shooting production line based on the real-time process of green screens, constructing a virtual digital human application platform, and conquering a number of core technologies of “stranglehold”, and many achievements such as intelligent control of virtual shooting lights have been evaluated by the Ministry of Science and Technology as the international leading level; the Chongqing Film and Television Service Center has been established to build a “one-stop service platform for film and television in Chongqing with light and shadow”, providing accurate services in the whole process, all elements, and all-weather, achieving the effect of “coming with a script and leaving with a finished film”, and accelerating the transformation of films from “filming in Chongqing” to “filming by Chongqing”.
