Business

Twitch trends that will dominate 2022

Let people stay in your channel at least 3 minutes

This is the only goal you need to have when a person starts looking at you, why 3 minutes? because only if the user remains connected for 3  minutes the system calculates him as a viewer, putting you in a position to make him become attached to your channel. In addition, there are many studies in which it is shown that the follow to the channel takes place precisely with respect to these first 3 minutes. Now, if I connect to your channel, and for 3 minutes I see someone playing but not talking at all, I am not very encouraged to follow him, on the contrary, I will look for another channel.

Please note that a Twitch user searches for channels according to 3 principles:

  • channel image
  • title of the broadcast
  • number of spectators

The channel image is by default, and that’s what comes out when you browse, and is “decided” by Twitch, so the only thing you can do is make your channel look good. Surely, as you will see when you search for games, you will find channels with titles that appeal to you, like others that do not broadcast anything to you, always try to  write something that intrigues people.

What technique can you use? there are 3 points that are also classic ones that are used in advertising:

  • be original, don’t copy others
  • creates expectation
  • show a  benefit  to the user

Increase the number of spectators

The number of viewers is an indicator that attracts many new contacts, the more viewers you have, the easier it is for other new users to browse your channel. You can buy viewers on Twitch and get started with a good strategy.  Also, don’t forget that Twitch’s algorithm tends to reward channels that have the highest audience, obviously if you are just starting out you can’t rely on these numbers, but after acquiring a fair number of people who stay at least 3 minutes in your channel, especially in Italy, where competition is still very limited compared to other states, you could end up on the front page quite easily,

The advice we want to give you is to focus on providing a good experience  to your new users. In fact, in classic marketing it is much more difficult to attract new customers than to keep the ones you already have, but be careful, this does not mean that you have to forget about your regular users. The solution? You have to be able to find a balance between regular viewers without forgetting to give a warm welcome to all new ones who decide to follow you.

Get them to write in Chat

You will notice that before leaving you to follow people who prefer to write something in Chat, you have to be very attentive to this situation because if a person writes and you do not pay attention to them, they will never go to the next step, that is to give you the following!